Four Grand Projects Launch

Collaboration, partnered with Modelcraft International Saudi, was tasked to create and manage a large-scale live event combining multimedia, lighting activation, and models, at the Royal Court in Riyadh. The event was for the launch of the Four Grand Projects, including government investment of SAR 86.4 Billion for projects to improve liveability in the city.  The launch event was attended by King Salman, HRH the Crown Prince, and several members of the Council of Ministers.

Collaboration provided all event management services including technical direction, production management, media management, modelmaking coordination, fabrication and lighting design, and delivered a spectacular event that was broadcast live on TV across the Middle East.

The result was an experience that presented the projects in a cohesive and easily understandable manner to showcase the vision of Riyadh as one of the world’s most liveable cities.