Name: Riyadh Metro Naming Rights Launch Event
Location: Riyadh, KSA, Cultural Palace Al Kindi Plaza
Type: Event
Client: Rise Group ME

Riyadh Metro Naming Rights Launch Event

Collaboration, with Modelcraft International Saudi, was tasked by Rise Group ME (on behalf of their client the Riyadh Development Authority – RDA) to manage a live event combining multimedia and lighting activation, at the Cultural Palace near Al Kindi Plaza. The event was to showcase the signing of 10-year contracts by eight corporate partners, including Saudi Telecom Company (STC), SABB (HSBC) and Majid Al Futtaim. The launch event was attended by the Governor of Riyadh, Prince Faisal Bin Bandar Al Saud, and HE Tariq Al Faris (CEO of RDA and Mayor of Riyadh).


Collaboration provided all event management services including technical direction, production management, media management, and Lighting design.