Name: Riyadh Regions Launch
Location: Riyadh, KSA, Qasr Al-Hokm Palace
Type: Event
Client: Riyadh Development Authority
Date: January 2019

Riyadh Regions Launch

Commemorating the launch of the USD $22 Billion Riyadh Region Development Program, this large-scale live event combined media, lighting activation and performance at the Qasr Al-Hokm Palace in downtown Riyadh. The event was commissioned by the Riyadh Development Authority and was attended by King Salman, the Crown Prince, the Governor of Riyadh and other members of the Saudi Government.


Collaboration worked with local partner, Modelcraft, as well as with Eclipse Staging Services (KSA), one of the region’s largest staging rental companies; Showtex(Dubai), a global leader in projection screen technology; projection mapping content developers Crossmedia (Florence), and We Are Saber (Australia). Providing technical direction, production management, stage management, and lighting design, the team delivered a  spectacular event that was broadcast live on TV across the Middle East.


The result was an immersive experience that presented the Palace in all its architectural glory, while illustrating the future or Riyadh with astounding use of colour and flawless activation delivery.